YDM Thailand: Leveraging AI for Personalized Contextual Marketing and Organizational Efficiency in the Thai Digital Market
YDM Thailand, a digital marketing company, recommends using AI for targeted marketing in the Thai market.
AI allows for personalized and contextual marketing, improving efficiency and precision in reaching specific customer groups in real-time.
The use of AI is becoming essential for brands to stay competitive in industries like advertising and marketing, as the technology revolution continues to challenge them.
Mr. Tanapon predicted that the adoption of marketing technology in Thailand would lead to more efficient business processes and shorter work times.
In 2023, corporates allocated 10% of their marketing budgets to marketing technology, up from previous years.
Total advertising spending in the market grew by 8-10% in 2022.
Mr. Tanapon emphasized the importance of effectively using AI to analyze data and create strategic plans, as well as implementing automated personalized marketing to reach customers at the right time and place.
This approach can help companies increase sales while working within tighter budgets.
Mr. Tanapon emphasizes the importance of collecting and organizing consumer data for effective use in AI analysis.
This data allows for understanding of consumer contexts, challenges, and needs, enabling proactive marketing planning and delivery of tailored brand communication to individual consumers.