A survey conducted during the Songkran festival found that three major liquor companies held concerts and marketing campaigns in shopping malls, restaurants, and nightlife venues to promote their products through social media.

The network expressed concern over the use of music marketing as a lever to bring singers and artists together for these promotional events.

Mr. Teera discussed the issue of alcohol companies sponsoring concerts, some of which were free and some required payment to attend.

He pointed out that these companies used the same brand names and logos for non-alcoholic products like water and soda to promote them, which could potentially violate Section 32 of the Alcoholic Beverage Control Act.

Mr. Teera also mentioned that attendees could receive free beer with tickets and underage people were not properly screened.

He intends to present this information to the Road Safety Centre for further investigation.

A Thai government official, Mr. Teera, called for amendments to the Alcoholic Beverage Control Act to address the evolving marketing tactics of liquor companies.

He stressed the importance of controlling the sale of alcoholic beverages by major liquor companies and dealing with new marketing campaigns rather than focusing solely on drunk driving accidents.

Mr. Teera highlighted that new marketing strategies are being used to attract new consumers.