Songkran 2023: A 50% Surge in International Tourists - True Corporation's Mobility Data Insights
The text reports a 50% increase in international tourists for the Songkran festival, according to data from True Corporation.
Mobile user movements showed popular activities included water splashing and nighttime events across all provinces.
Bangkok saw a 19% increase in outbound travel and remained the city with the highest data usage.
True Corporation improved signal coverage for Songkran celebrations in various provinces for mobile users of True and dtac brands.
They also offered home internet services for those celebrating at home, who relied on digital platforms for news, information, and communication.
Prathet Tankuranun, CTO of True Corporation, noted that this year's Songkran Festival was particularly popular, with high attendance at main event venues in each province.
Some locations reached maximum capacity by midnight.
During the Songkran Festival, the team successfully managed the signals for True and Dtac, allowing Thai and international customers to use their services with confidence.
The number of foreign tourists using roaming services in Thailand increased by up to 50% compared to the previous year.
Additionally, the number of Thai tourists using roaming services abroad rose by 16%.